THE WORLD WAS NOT
ALWAYS IN FULL COLOR, BUT
IT’S EVEN HARDER TO IMAGINE
THAT THE FUTURE WILL ONLY BE IN CYAN
Except for black, cyan is the last color of an offset print to fade from the effects of sunlight. In this burgeoning landscape, a new aesthetic is put forth, championing blue, and showcasing products imbued with the enduring life we now associate with cyan.
Take for example, the above poster of Jordan Knight from New Kids on the Block; this image lives well past it’s expiration date thanks to cyan. Signs of growth and renewal embodied in Pross for Men, a black hair color agent, and a package of cucumber seeds, wryly suggest a new life for this media figure.
Photographers themselves will find blue dominance frees the profession from the burden of color. No more worrying over matching tones! Cyan helps create a level of uniformity these athletes couldn’t have achieved on their own.
No one is unaffected by cyan, even the world leaders, movie stars, and fashion icons above who touch the lives of millions. To these men, TimeOut aptly poses the enduring question Got Beer? Perhaps most importantly however, those in the new future of cyan must ask themselves, Now What?