Art Fag City joined Culture Pundits well prior to its launch, though now that they have issued an official press release announcing their presence, it seems appropriate to discuss a few of the changes on the site readers have no doubt noticed. In short, Art Fag City has a few more ads on it than it used to. Functionally, this has no effect on the content of the blog except that it allows me to work less for corporate America and write more here. This is a fairly large distinction from print publications, which often cut written material to make space for advertising, (at least one major art magazine plumps their standard content to advertising percentage by adding additional artwork when they can’t afford to pay for features and reviews.) Not that anyone these days needs to make a case for a blogging, but I very much believe the medium’s multimedia capabilities, low production costs, and the outsourced ad management by networks such as Culture Pundits create a superior publishing model.
Of course, the model itself doesn’t circumvent the poor ad placement which can be intrusive to the reading experience. I paired with Culture Pundits because I wanted to work with people who understood that those placing advertisements would likely be as discerning as my readers. The sales team would not only have to have a deep understanding within the field of contemporary art, but the larger arts and culture landscape, particularly on the internet. As a result, there are no Verizon, Opera weight loss, or classmate.com ads on this site, nor will there ever be.
Lastly, I should add that I am very proud to be a member of the Culture Pundit network, which consists of such esteemed sites as Eyeteeth, Rhizome, Greencine Daily, The House Next Door, Conscientious, James Wagner and many more. These blogs host the most important culture writers working in print and online mediums today, which has already proven to be a draw to advertisers such as MoMA, Artnet, and Tekserve.