Dr. Zizmor, a New York dermatologist with offline micro-celebrity status, may never have to pay for online ads. Thanks to his ubiquitous series of dirt-style subway ads promoting his practice, a small army of artists now embark on the project of unironically reproducing them for the web. Ben Coonley pioneered the effort in his trailer for the New York Underground Film Festival in 2008, and this year Layer Cake Productions picks up the job. The video above adds a catchy jingle to a video modeled after his renowned subway ad style.
Link via: MBS
Update: Ben Coonley tells me th jingle for the ad was written by JD Walsh. The lyrics were largely Coonley. His partner, Suzanne Fagel, runs Layer Cake Productions.