W Magazine identifies six up and coming young artists in their annual arts issue this month, five of whom are 37, the sixth, 38. Can we not use the term “mid-career” or “established” any more? Jessica Rankin and Sterling Ruby aren’t posed to be the art world’s next stars, they are the art world’s stars. Both show at uber-established blue chip galleries, White Cube and Pace Wildenstein respectively. You have to wonder what additional accolades these artists would need to receive to launch their careers out of the up-and-coming category.
Anyway, W Magazine may dupe their readers into thinking they’re going out on a limb by naming a couple up-and-comers, but we’re not buying it. Just because these six aren’t selling diamond encrusted skulls doesn’t mean they’re not already at the top of their game.