The free exchange of media increasingly comes at the expense of the viewer’s experience. This week at The L Magazine I talk about sharing.
I sometimes wonder why we care so much about sharing. Not a day goes by that I don’t read something about how social media and viral videos are transforming the way we engage with information, all of which seems driven by our love of chatting about news and entertainment. Traditionally, the reasons for sharing have been economic: either you share an object because it’s too expensive to acquire on your own, or because it’s so plentiful that it’s simpler to split ownership. (House shares are a good example of the former, and sugar the latter.)
To answer the question of why we share, I started keeping a mental list of the different kinds of exchanges that occur. The first was obvious: digital file sharing has increased the quantity of media that we distribute. The exchange of these materials prompts conversation, but it’s also about building identity, about dressing a window onto the user’s ideology.
To read the full piece click here.