Great Gallery Websites: 5 Years On

Collectors take note: Joshua Liner has special internet prices!

Earlier this week I went after the worst gallery websites I could find; today I write about the best. This portion of the segment is harder than one might think, because good websites don’t make the user aware of their design: I arrive, I get my information, I leave. With this in mind, rather than highlight individual websites for their outstanding design, I’ve decided to focus on features on sites I like, that I want to see more of:

• Past Exhibitions: Lots of exhibition archives go way back – Gagosian begins at  1989, and Luhring Augustine offers invitation cards dating to 1985 – but how much useful information is made available? Matthew Marks does an excellent job – in particular, artist CVs link to past exhibitions outside Matthew Marks. Like, actual usable links to the exhibition spaces and their PR and so on. I don’t like that that surprised me. They’re not the only gallery to do so – Postmasters comes to mind – but dealers are generally hesitant to let you know their artists exist outside the gallery. We get that no gallery wants to share their artists with another, but allowing visitors to learn about past shows at nonprofit spaces and museums can only help their cause.
• Artist Information: Friedrich Petzel‘s website is clean and functional, but the highlight is the PDF press packages the gallery makes for artists which includes otherwise hard-to-find stuff from journals like Parkett. It makes me read more about their artists and spend more time thinking about them. This is an unqualified success for a gallery. Sikkema Jenkins & Co. – who won the AFC Not-Sucking Grand Prix five years ago – go one step further, offering plaintext versions of press coverage that – in contrast to PDFs – you can actually copy and use. I have trouble understanding why some galleries elide the press section entirely – few critics ever write outright bad reviews, and the opportunity to cherry-pick the coverage visitors see seems attractive. Why keep your press clippings to a binder somewhere in the office, when you can put them to good use? Relatedly, when I’m looking at an artist’s CV, 90% of the time it’s because the gallery missed the opportunity to give me a sales pitch. Bios are rarely all that interesting, but they’re a necessary and useful bit of copy.
• Photographs: Big ones, please, and ones I can use without taking a screenshot and mucking about in Photoshop – which means less Flash. Tell me how many photographs are in a set, and allow me to navigate with more than just forwards and backwards arrows. For extra credit, look at something like the magnifying-glass feature on Joshua Liner‘s site: it’s a neat gizmo, and given the reception to Google Art Project’s gigapixel images, I wouldn’t be surprised if more galleries began to offer similar tools. Postmasters, which serves up massive 2000×2000 pixel images even for install shots, would seem an obvious taker.
• Failing Gracefully: The existence of the iPhone means that Flash sites are sometimes going to fail. The difference between sites like Greene Naftali and sites like Matthew Marks is one of how they fail. Matthew Marks notices you don’t have the Flash client and instead gives you a nearly-identical HTML page; Greene Naftali just craters. Creating failsafe sites is a little bit of effort that goes a long way for some users.

AFC readers – you’ve clearly  proven your ability to use an art-related website, so what would you like to see more of?

Tagged as: Friedrich Petzel, Gagosian, Gr, Greene Naftali, Greene Naftali Gallery, Joshua Liner, Luhring Augustine, Matthew Marks, postmasters, Sikkema Jenkins & Co.