In his latest public art project, artist Ryan McGinley pays homage to what Chelsea’s all about: the Apple store. Yesterday, High Line Art unveiled McGinley’s billboard, and it looks almost exactly like a classic iPod ad. Throughout the month of April, this billboard will overlook Chelsea at the corner of 18th Street and 10th Avenue, reminding you to visit the Apple store after you leave the galleries, and before you hop on the train.
As did the iPod ads, the piece harkens back to Robert Longo’s contorted figures in “Men in the Cities”. We don’t have much more to add to that historical reference.
This project continues Ryan McGinley’s foray into public art, which began this January with his “Taxi TV” project. It also continues a year of ham-handed public art projects in New York, which so far includes dancing horses and spinning buildings.
[Update: Artist Rollin Leonard (We love you!) submitted this very nice iPod/McGinley. See what we mean?]