Yes, we’re all sick of hearing about how controversial The Met’s new logo is.
The logic behind the new logo has been explained, but it’s still a mystery as to why The Met is dropping the design it’s used since 1971. The iconic “M” was lifted straight from the museum’s collection—it’s from a 1509 drawing by Fra Luca Pacioli, inspired by Leonardo Da Vinci’s “Vitruvian Man.” We have a theory:
Maybe The Met dropped its established “M” because another institution was inspired by Pacioli’s typeface and naked men in the pose of a St. Andrew’s cross. Tom’s Leather Bar, Mexico City’s raunchiest gay club, uses a font that bears a striking resemblance.
Did The Met change it’s image to avoid brand confusion?
In case you’re wondering just how raunchy Tom’s is, here’s a translated Yelp review:
“Gogo dancers on the bar and porn videos on the TVs. To enter the bathroom you have to go through a dark room where you will leave more fondled than a supermarket shopping cart.
It isn’t much of leather bar, perhaps only a hardcore bar, but really the only hardcore part is the bathroom.
If you like kink and one night stands, it is your place.
Pros : good music, cheap suck, unconventional place. Small bathroom for the less adventurous in the smoking area .
Cons : the bathroom \ dark room smells like used condoms (if you’re kinky perhaps this is a pro for you), it is very crowded and very hot”
Let’s stop referring to the new logo as “A Typographic Bus Crash” and call it what it really is: “A Kerning Darkroom Orgy”.
Here’s another excerpt from The Met’s collection of art from the 16th Century to go along with this new moniker, Albrecht Dürer’s “The Bath House”: