Theres a shitload of hot cheetos in the gallery room at school. Art school. pic.twitter.com/jlis77Nuh8
— G (@giancakes) March 7, 2017
Sparked by some photos of a “dangerously cheesy” installation by artist Jazmin Urrea, “Cheeto Art” is going viral today. I’ve never fully understood the draw of Cheetos, though I am not immune to its charms. It functions like a memento mori, only instead of alluding to death we are reminded that we could be eating Cheetos in bed instead of whatever we are doing right now.
Whatever the case, the surge of Cheeto art in my twitter feed this morning quickly led me to this GIF of a masked man fucking a giant Cheeto. After a reverse google image search and sifting through various articles I discovered the origin of this GIF— a video called, “I LOVE YOU CHEETOS” by a man who has dubbed himself “CheetosFucker.” It’s a full eight minutes in length, squarely placing the work in the genre of endurance art.