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NEW INC’s “Public Beta” Showcase Is Incubating Something Weird

by Rhett Jones on July 29, 2016
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It’s been about 35 years since we were first promised a viable, commercial virtual reality headset. The time for that promise to be fulfilled seems to be upon us with major technology companies going all in on the research and infrastructure that will be necessary to make it happen both as a technology and a product.

NEW INC, the New Museum’s ambitious effort to fuse artist residencies, coworking spaces and business incubators into one singular program, has had two years to become a fully-formed innovation. It’s tough to say whether that’s happened yet, but the latest “Public Beta” (on through July 31st, part 2 will run from August 4-7th) is certainly different than any exhibition going right now and indicates that what’s to come could be a weird and original niche between several disciplinary worlds.

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