May 9, 2012
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It's amazing how much talk an ill-thought-out concept can generate when it comes in the form of a PowerPoint lecture. That's part of the appeal of “The New Aesthetic,” a term coined by designer James Bridle and discussed by thousands of internet nerds over the last month. Ever since SXSW hosted a panel on the subject and Bruce Sterling produced a 5,000-word response for Wired, a day's hardly passed when I haven't seen mention of this so-called burgeoning movement.