A loud, tacky sign emblazoned with “Everything Must Go” would not feel out of place in the Jewish Museum’s current exhibition Take Me (I’m Yours). A rack of plastic goodie bags branded with the exhibition’s title hang in the show’s entrance, encouraging viewers to fill up on artist-made pins, T-shirts, used clothing, candy and a 25-cent ball of air from Yoko Ono. With this free-for-all curatorial style, the exhibit looks more like a display of samples than a contemporary art show.
That’s a bad thing. The whole show feels like a gimmick designed to lure people in the door by offering them free swag. Meanwhile, the Museum is presenting the idea that they are challenging the traditional relationship between art and its viewers, which not only isn’t true (it’s been done to death), it distracts from the sociopolitical critiques made by many of the artists in the show. Simply put, the show is a disaster.