Possibly the best thing Pulse has going for it is their VIP lounge. Set at the back of their tent on the beach, this balcony gives collectors an incredible view of the ocean. When I visited met two friends who had been there for most of the day and were deliriously happy. That’s what you want.
The new tent is a much-needed departure from the Ice Palace, which thanks to a few rocky years of leadership, many now associate with leaks, poor exhibitors and poor sales.