Looks like Paddles ON! London, is on its way to replicating the strides made during last year’s much-discussed net-art auction, the first at a major auction house. Last fall, the auction held in New York at Phillips totalled $90,600 on the sale of 16 pieces out of 20 lots. People widely lauded the auction as a success—a GIF sold for $1,300 and the excitement from the live auction crowd was palpable—but financially, the case for Paddles ON! achievements aren’t clear cut. Nine of the works sold for less than their estimated bids, and four of those were bought in by the auction house.
