It’s been five days since e-flux sent out their mailers giving art professionals early access to purchase .ART domains, and the registration process has been a disaster from start to finish. Many users were not able to access the .art site, which is run by UK Creative Ideas Limited (UKCI). The website described an abundance of demand for the reason, and e-flux sent out an email earlier today apologizing for the technical issues. This should not have been a problem. e-flux has a mailing list of close to 100,000 readers—a fraction of the traffic needed to pull down most websites. What happened?
No explanation was given in the mailer, but since that time, some of the bugs have been worked out. But now that users can get on the site, many have been shocked to learn that .ART domains cost $300 for the initial registration and $18.99 for the renewal—757 percent more than the comparable, .PHOTO which costs only $34.99 with a $34.99 renewal fee and 2900 percent more than .STUDIO, which costs only 9.99 with a 19.99 renewal fee.