What does millennial cultural tourism look like? From the institutional standpoint, it’s about making exhibition and outreach programming more “social” and appealing to younger audiences with stuff they think they’ll like: “late night” events, live music, food trucks, booze. Publicly funded outdoor summer music festivals now come with visual arts programming; at last month’s WayHome Festival outside of Barrie, Ontario, a curator was hired to oversee interactive art installations scattered through the grounds, providing the perfect backdrop for festival goer’s selfie stick snaps.
