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Abstract Animated Lines! The Whitney’s New Logo, and Other Applications

by Paddy Johnson Will Brand and Whitney Kimball on May 23, 2013
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All-star designers Experimental Jet Set say the W they’ve used for the Whitney’s logo represents “the heartbeat of New York, of USA.” It “encapsulates” a “dialectic between the ‘old world’ and the ‘new world’. Does this dialectic need to be encapsulated because it’s in the middle of the ocean?

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