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General Idea

We Went to Mexico: General Idea at Museo Jumex Restored Our Faith in Art For Fuck’s Sake

by Michael Anthony Farley and Molly Rhinestones on February 8, 2017
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What’s On View: A retrospective of the Canadian Collective, General Idea (comprised of artists AA Bronson, Felix Partz, and Jorge Zontal.) A collection of works spanning two floors of the museum arranged semi-chronologically from their 25-year-long career in a vast array of formats including installations, video art, painting, publications, and performance.
Molly:I feel like I hit every point on my emotional spectrum walking through the retrospective…
Michael:this is the exhibition so many artists in our generation need to see right now. Over the past few months, there’s been all this self-doubt about the role of artists in times of crisis and whether or not an “art practice” is worthwhile…

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Chroma Lives: This is What a Tasteful Condo Showroom Looks Like

by Rea McNamara on June 15, 2016
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The Yorkville neighborhood is to Toronto what the Upper East Side’s Park Avenue is to New York. In a word: bougie. Back in the 1960s, it looked considerably different; as Canada’s equivalent to Greenwich Village, it was known for its waify bohemians, coffee house folk scene and a gallery district anchored by influential commercial gallerists like Walter Moos and Mira Godard. But offices and hotels were eventually built, followed by high-priced condo developments amongst the still remaining Victorian rowhouses now listed for over a million each. Yorkville’s biggest attraction is now it’s “Mink Mile”, a high-end luxury shopping strip that caters to the affluent residents of Rosedale and Forest Hill.

Given all this, perhaps it’s not surprising that at first glance, one could mistake the group exhibition Chroma Lives for an interior design showroom. Located in the presentation center for the Yorkville Plaza condo development on Avenue Road, curators Erin Alexa Freeman and artist Lili Huston-Herterich have filled the space with household items like walnut furniture, succulents planted in unglazed ceramic pots, and clothing hung on a rack. Not much distinguishes this simulacrum of affluence from present-day realities, especially at a time when luxury real estate has been engineered to include art walls and humidity systems to attract art-centric buyers.       

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