Today is “National Coming Out Day” and I was really hoping to find a good GIF of someone jumping out of a cake in drag to surprise their shocked parents with the big announcement or something. But instead I found these GIFs, a marketing stunt from Doritos to promote new gay Doritos. Why are there gay Doritos?
“To expand on what the brand positioning ‘For the bold’ means and tell the world, ‘There’s nothing bolder than being yourself,’ Doritos decided to ‘come out’ in support of those who haven’t yet…”
Cue the Lady Gaga!
I probably can’t think of anything more literally and figuratively nausea-inducing than a corporation “celebrating” marginalized sexual identities with a cool-ranch-flavored “food” product dyed in an array of artificial colors that are probably illegal in more civilized nations.
Man, being gay was probably so much more punk rock in the 70s. Is too late to crawl back in the closet and lock the door?
