These eerily seductive/hypnotic GIFs are a preview of Ben Dowell’s video piece “2008 Lamborghini Gallardo (One Mind).” There’s something oddly satisfying about the sleekness of the car’s design and finish contrasting with the humanity of the hand-held camera. As a viewer, I feel voyeuristically complicit in the desire to gaze upon (or possess) the design object, and I don’t even drive!
The full-length video will be screening at Pure Potentiality, which opens this Sunday at 110 Ludlow Street from 7-9. True to the trend we’ve spotted of Lower East Side exhibitions contextualizing art with theatrical staging, the work will be presented in a fictional New Age guru’s live/work apartment. Artists will appropriately be showing work that’s meditative or references self-help. Pure Potentiality is curated by Andrea McGinty, who impressed us with her ambiguously cheery mash-ups of positive mantras and humidifiers last month.
In addition to Ben Dowell, the show features work by Katherine Aungier, Al Bedell, Elizabeth Ferry, Konsta Ojala, Jennifer McDermott, Nicole Reber, Misael Soto, Aaron Steffes, and Esther Ruiz whose sculptures I also reviewed last month and feature neon and very-new-age-friendly crystals.
This show looks like it’s going to be good—and after a week of openings and publication launch parties, whose chakras won’t need a little cleansing?