by Michael Anthony Farley on February 12, 2016
Last weekend I attended a pop-up group show from Public Art Projects on a quiet industrial block of Juarez just south of the Material Art Fair on its last day. The group launched a pop-up exhibition that mischievously embraced site-specificity in a venue that is by nature the most mutable of non-places: a television studio.
Read the full article →
by Michael Anthony Farley on February 11, 2016
Last week, I visited Mexico City’s Zona MACO (México Arte Contemporaneo), Latin America’s largest art fair. This was on the heels of our visit to Material, a satellite fair that impressed Paddy and me beyond our expectations. Walking into MACO felt just like visiting the most art fair-y of art fairs by comparison—which is to say, the immediate experience was predictable. There were long convention center lines, groups of “fresas” queuing up to take selfies in reflective sculptures, and familiar overexposed blue-chip names such as Alex Katz and Richard Prince. (“Fresas” is Mexican slang for “yuppies”, literally translating to “strawberries”.) MACO devoted a good chunk of floor space to design wares—from furniture to high-end sunglasses. I wasn’t immediately inspired to lend the event much thought beyond snapping some photos. With a few days of reflection, I realize Zona MACO is noteworthy for its extremes. And that’s not just the quality or quantity of blatantly commercial crap. For all the lackluster blue chip staples on the floor, I also saw an impressive amount of well-curated project booths that smartly positioned emerging artists and galleries in dialogue with the establishment. These two poles served a useful purpose: they lay bare how contemporary art fairs function. Zona MACO is the best model I can think of to demonstrate how for-profit fairs must work to remain both commercially viable and discursively relevant. For better or for worse, MACO excels at both.
Read the full article →