I did not attend the art fairs in New York this week; I had other commitments. But I didn’t let that slow me down when AFC asked if I’d review or comment on the fairs. I figured with the right combination of people and hashtags I could easily follow the action on Instagram.Except things look different on Instagram. Instagram Real Life, or IGRL, is not some distortion or simulacrum of IRL: It’s very clear that IRL is adapting, with people shifting their self-promoting, schmoozing games. Art is now optimizing itself for image virality. Those IGRL fairs are the art fairs I visited, through the streams of some people I know, and many more I don’t. Plus a couple of total hashtag whores.
Also I deleted all the comments I left as soon as I screenshotted them. Except for the correction of the image credit on Commissioner Finkelpearl’s Superflex-remix of Barbara Kruger. I left that up. So unless I get an inkjet show at Gagosian, they’ll only exist here on AFC.
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