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.ART Re-Emerges as “The Art World’s Exclusive Domain”

by Rea McNamara on June 6, 2016
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Will the days of describing the internet as an ungentrified space finally be over? As the internet becomes an overcrowded domain space, ICANN’s new generic Top Level Domain (TLD) program is showing signs of an emerging virtual real estate boom—or at least that’s been the story for the last several years.

At the center of all this is .ART, which went live last week. The website,, comes less than a year after the widely-contested Top Level Domain (TLD) went to highest bidder UK Creative Ideas Limited. Judging by the art fair-esque logo and elevator pitch calling itself “the art world’s exclusive domain”, it seems the centralized online entity that is now .ART has truly been exploited by commercial interests.

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e-flux and DeviantArt Lose .ART Bid to Russian Venture Capitalist

by Paddy Johnson and Rea McNamara on August 6, 2015
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.ART, the widely-contested Top Level Domain bid, was finally settled in a private ICANN auction, with both e-flux and DeviantArt losing out to UK Creative Arts Limited.

The news come as a blow to the two art organizations, who joined forces last year in the hopes of ensuring that the administration of the new .ART Domain would be an authentic Internet address for the arts community. Of the total 10 applicants, e-flux and DeviantArt were the only two who had applied for “community designation”, as there was expressed concern regarding the potential for the domain to be exploited by commercial interests.

Despite a widely distributed online campaign —including e-flux’s letter of endorsement from curators and artists worldwide as well as support from DeviantArt’s 31 million+ users — there had been internal debate in the art world with e-flux running the campaign at all.

More after the jump.

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by Whitney Kimball on February 4, 2014
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A whole new world of generic top-level domain strings coming your way.

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