Just because AFC doesn’t deem the Art Dealers Association of America (ADAA) art fair a brilliant viewing experience doesn’t mean that it’s not a valuable fair to attend for collectors. They would do well however, to consider redesigning their fair logo, since putting their old-ass face first, really isn't going to solicit many potential buyers into attending.
It’s hard to get past the fact that an accrediting art dealer organization which, among other things promotes high standards in the scholarship of art, has decided that the use of platitude and cliché in a logo might accurately represent them. It is for this reason that it is sad that the most glaring problem with their current design is of all things, conceptual. It doesn't take a genius to see that the high art grid o' portraits might have a few problems. Certainly, fighting the battle that art is more than representational portrait painting, is tough enough without having “The Nine Faces of Art” – oh sorry, and the most influential figures in the art world reinforcing these ideas.
In addition to these problems, the design itself suffers from suckage as it is rather heavy and lacks elegance. There are countless design solutions to a problem such as this, ranging from pitching the thing entirely – an idea I whole heartedly support, to simply rearranging the images on the logo, which I discourage in the name of “Waste of Time”. For my own contribution, I decided AFC could use a footer, and have made a closing stamp for the blog by recycling pixels from the ADAA logo. I doubt the graphic will be a permanent feature on AFC, but I am enjoying circles an aweful lot today, so it will at least have one moment of fame.
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