Jota Castro, Motherfuckers Never Die, Massimo Minini
Every art fair has its requisite art attacking collectors, and this year’s Art Basel representative comes from Jota Castro. Using the corporate plaque format, Castro lists a number of successful capitalists, including Steven Cohen, Eric Schmidt and Edythe and Eli Broad. Notably, Broad’s name is not followed by his standard pronunciation key (rhyming with road), which presumably means the collector only sends his PR hounds after newspapers.
Editor’s note: Joel Holmberg’s “Eli Broad Rhymes with Road” alerted us to Broad’s obsessive PR management.