Warner Music Dives Into Its Archives – NYTimes.com

by Art Fag City on November 11, 2010 Fresh Links!

  • Warner Music Dives Into Its Archives – NYTimes.com – I love this story. In an industry whose product is now compressed into tidy digital bits, the project [Sight of Sound] is an exercise in record-keeping that is partly motivated by the urgencies of economics. The material is potentially quite valuable, and the company is searching for ways to make money from it, through high-end art books, sales to collectors and applications for iPads.<br />
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    “I wanted to take an inventory of what we had,” said Edgar Bronfman Jr., the chairman and chief executive of the Warner Music Group. “We thought it was important from an artistic standpoint, from a corporate culture standpoint and potentially from a consumer standpoint.”

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