It all started because artist Jenny Drumgoole’s mom wanted Paula Deen to sign her cookbook. So, Drumgoole did the logical thing and joined Paula Deen’s “Real Women of Philadelphia Cream Cheese Recipe Contest,” getting sloshed and making a new recipe video every week for eight weeks, in the hopes of meeting Deen in person. The result: a predatory marketing campaign for cream cheese turned into an awesome, empowering creative adventure for moms and home cooks across the nation. The videos become increasingly unhinged as Drumgoole populates her tutorials with John Rambo, cream cheese busts, New Age-y green-screen sequences, and slo-mo breaks for sexy 80s style hair flips. She even sparked a hair-flipping meme.
The story takes a twist; Drumgoole does, in fact, meet Paula Deen, and it turns out that Deen hadn’t watched a single video. The contestants, however, became friends. Watch the whole saga above; you can watch her recipe videos here.