Here’s a GIF history lesson.
The rainbow divider was a type of GIF used commonly among early web pages; it was used as an ornamental device to divide up text-heavy web pages. Remember those?
Paul Flannery has set out to “sculpturally repurpose” the now ancient rainbow divider, and he’s doing it in a multitude of ways. Some GIFs in the series end up looking like Art Deco or Japanese room dividers, while others are technicolor optical illusions. Either way, they definitely look better than the originals.