If you’ve ever been assigned a freelance task last-minute and then ridden a nonstop emotional roller coaster while glued to your screen for hours on end, then you should definitely read artist Sam Rolfes’s “Artist’s Notebook” on ANIMAL New York. Rolfes describes the creative process after being asked by the Avondale Type Co to “reinterpret one of their typefaces, Essay, for a print series”. He documents, in detail, his creative struggle to complete the task. Around day three, he’s hit a wall with the “R” character:
At this point, morale is high, but hygiene is running on fumes and I fear leaving the conference room or the cowering space I’ve ensconced myself in for over 8 hours, lest I be mistaken for a lecherous ghoul by the locals and pelted to death with rocks…Nevertheless, “R” must be vanquished…
This is a series of versions of the letter “R”. It’s a great essay. Read the whole piece on ANIMAL New York.
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