I can’t imagine anyone will get too excited over what The Jewish Museum is doing to advertise, but they have a new(ish) ad on ArtCal that features LoVid. It’s really great to see New Media artists being used to promotes shows and events at Museums.
Speaking of which, the event promoted in the above ad is titled Off The Wall, a two week long open studio project that includes eleven invited artists beginning March 16th. The museum rather unfortunately describes the project as a “live art laboratory”, a term reading as though it were lifted straight from Boing Boing, but we’ll let it slide since the program looks good. Showcasing fashion designs, music, performance art, and “video that already exists” (not sure if this means appropriated material or simply works made in advance by these artists), artist Alicia Jo Rabins and her acoustic ensemble will kick off the show at 2:00 pm, with a live musical tour of the museum’s permanent collection, highlighting objects sympathetic with her “Girls in Trouble” theme. For those who love LoVid, or have been so deeply effected by the above ad that they care only to hear news about the due, Tali Hinkis and Kyle Lapiduswill perform from 7:30-8:00 pm that same day. In September I featured the group in my masthead describing their work as material art made from immaterial video abstraction. For the full AFC blurb click here, and here for the Jewish Museum event description.
Notably, the Jewish Museum’s Off the Wall site is a blog. It’s hard to imagine anything more appropriate for a performance series. Participating artists include: Alina and Jeff Bliumis, LoVid, Alicia Jo Rabins, Socalled, Evan Tapper, Danielle Abrams, Diwon, Levi Okunov and Melissa Shiff.