We’re not in London for the 14th Frieze art fair, which opens to the public tomorrow. But VIP preview guests have already thoroughly documented the fair via social media. Just what trends are catching the eyes of these discerning Instagrammers? Anything and everything pink, installations that harken back to the days before Brick Lane felt like a high-end high street, genitals (obviously), shelving (less obviously), and one very popular living blow-up-doll.
A fun house selfie-magnet to rose-tint one’s body dysmorphia? Yawn.
I’m going to be honest, I am a little over the whole “grouping found objects by color” craze (why is this even a thing?). But Portia Munson’s inclusion of this sticker made it all worthwhile:
A neon by Yael Bartana. Amazing. I’d love to see a giant version of this on the facade of the New Museum.
The Vernacular Streetscape:
Are artists missing pre-gentrification London?
Genitals are perennially popular:
Storage solutions as art:
Nostalgia for bookshelves in the era of the e-book? Sculpture for people who don’t have much floorspace? Whatever the motivation, shelving is very in right now.
London personality Pandemonia Panacea, “The World’s most famous inflatable human” made more cameos in Instagrams from the VIP preview than even the shiniest #artselfie pieces. For that alone, Frieze London looks about 100x cooler than its almost-always disappointing sister fair in New York.