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.ART Re-Emerges as “The Art World’s Exclusive Domain”

by Rea McNamara on June 6, 2016
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Will the days of describing the internet as an ungentrified space finally be over? As the internet becomes an overcrowded domain space, ICANN’s new generic Top Level Domain (TLD) program is showing signs of an emerging virtual real estate boom—or at least that’s been the story for the last several years.

At the center of all this is .ART, which went live last week. The website,, comes less than a year after the widely-contested Top Level Domain (TLD) went to highest bidder UK Creative Ideas Limited. Judging by the art fair-esque logo and elevator pitch calling itself “the art world’s exclusive domain”, it seems the centralized online entity that is now .ART has truly been exploited by commercial interests.

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