What kind of dealer is the Pulse Art Fair trying to attract? It’s unclear, and that in combination with years of accepting whoever had the booth fee, has had an impact. Without a recognizable identity, the fair will continue to struggle to hold onto its stronger exhibitors and attract new ones.
That much is on view right now, as Pulse might be most notable for its regrettable art: greeting card-esque floral photographs, a cheeseball sculpture of motorcycles cuddling, and a red enamel figure sitting on top of shiny mountain of metal. Given this showing, it’s no surprise most dealers we spoke to seemed anxious. Even the spin seemed more transparent than usual “I think the fair’s even better than last year,” one dealer told me, but then failed to name a single booth I should visit.
On that front, I can do better. As with every fair, there are few highlights. Those after the jump.