The Art Gallery of Ontario spent 276 million dollars on a stunning building redesign by Frank Gehry, only to work against that investment by developing a logo so pedestrian the museum looks anything but world class. The new “face” of the AGO needs 3-D glasses to be viewed properly, it doesn’t look good in black and white, and it requires a lot of ink to be reproduced properly. It’s a problem. I hope they rethink their branding efforts, because it’s an awful shame to see the museum represented to poorly. In fact, it’s embarrassing.
In other news, I’ve been in Ontario this week looking at the AGO which is why posting has been slow. I’ll have more thoughts on the museum soon.