I have to wonder at what point museum admission prices will become too high to attract crowds. MoMA announced today they will increase their ticket prices this from 20 dollars to 25, following The Metropolitian’s lead in early June. They too raised their admissions to $25, though that museum at least uses a suggested donation model. The MoMA offers only four and a half free hours a week (every Friday 4pm-8:30pm). I wish the museum well, but at this point surely they risk losing more 20 dollar visitors than they will gain from those willing to pay the extra five or the membership.
I hate to say it, but for me, visiting the museum isn’t worth as much money as MoMA’s charging. After all, it’s not like the quality of their shows has increased so exponentially that the ticket price is justified. Not withstanding that 2009 Tim Burton show of course, which was in no way, shape, or form put together for foot traffic over say, artistic merit.
Gothamist – The nuts and bolts
The Awl – Choire Sicha says newspapers realize there’s only so much they can squeeze out of their customer base, and MoMA should too. I’m not sure I buy the idea that corporate sponsorship is the way to go though. It’s pretty easy to end up with safe shows when museums have to worry about pleasing conservative entities.